GAMING INFLUENCER MARKETING
IN KOREA

GAMING INFLUENCER MARKETING

We designed this page to give you a quick overview of the questions
we’re most often asked during our briefing calls.

Who Are Your Influencers?

We work with mid to top tier influencers on Naver and YouTube who produce high quality, original gaming content. Our influencer network supports games of all sizes, from indie titles to large scale AAA releases, across genres including RPG, strategy, simulation, action, sports, racing, FPS, TPS, and mobile gaming. To maximise visibility and performance, we provide clear content guidelines that help creators deliver authentic and effective content tailored to Korean players.

How Do Gaming Influencer Tiers Work in the Korean Market?

In South Korea, gaming influencers are generally grouped into clear tiers: top tier creators with more than 500K subscribers, mid tier creators with 100K to 500K, and low tier creators with 10K to 100K. We also work closely with emerging Korean gaming influencers who produce original content and show strong, fast growing subscriber trends, often delivering excellent engagement for both PC and mobile game campaigns. Our influencer network includes YouTube gaming creators and Naver influencers, such as Naver’s official Power Blog creators and those selected by Naver as This Month’s Blog in the Gaming category. This allows us to run targeted, high performance influencer marketing campaigns across Korea’s most important platforms.

What Kind of YouTube Content Do We Create?

We work with Korean gaming influencers to produce high quality, original YouTube content tailored to your game and target audience. This includes gameplay videos, reviews, first impressions, launch showcases, sponsored integrations, update spotlights, patch note breakdowns, tips and guides, challenge videos, livestream highlights, and long form commentary. Our creators cover all major genres, including RPG, TPS, FPS, action, strategy, and simulation, ensuring each video feels authentic and relevant to Korean players. All content follows our customised guidelines to maximise visibility, player engagement, and overall campaign performance within the Korean YouTube gaming ecosystem.

EXAMPLE HERE

EXAMPLE HERE

What Does a Naver Gaming Influencer Blog Post Look Like?

A Naver gaming influencer blog post is typically a well written, in depth article that gives Korean players a clear understanding of your game. It includes detailed impressions, gameplay explanations, high quality screenshots, update or event summaries, and practical tips, all written in the influencer’s own voice so the content feels personal and trustworthy. Korean players rely heavily on these posts when deciding whether to download or try a new game, making Naver influencer content a key driver of awareness and consideration in the local market.

To ensure strong visibility, we optimise every post using Naver specific SEO techniques. This includes selecting high intent Korean keywords, structuring the article with the right headings, adding tagged images, using Naver’s native features, and following platform approved formatting. We also work with influencers whose blogs already rank well on Naver. Together, these factors help the post appear at the top of Naver search results for relevant gaming keywords, driving continuous organic traffic and higher conversion.

EXAMPLE HERE

Do You Work With e-sports Influencers, Livestreamers, and Tech Reviewers?

Yes, we have experience across esports, livestreaming, and tech reviews. Our work includes PR support for esports tournaments, collaborations with Korean livestreamers for game promotions, and partnerships with tech influencers to feature gaming gear and hardware.

How Does The Collaboration Work?

We typically recommend working with 5 to 10 mid tier Korean gaming influencers for pre launch activation and an additional 10 to 20 creators for post launch content to maintain reach and engagement. Most campaigns run for about six weeks, which provides enough time for content production, keyword optimisation, and steady exposure across YouTube, Naver, and other key Korean platforms. This structured approach helps deliver consistent visibility, stronger search performance, and measurable results.

Proud Parner Of

Full marketing and press service for game publishers and developers to enter into Korea