KOREAN GAMING INFLUENCER MARKETING
Who Are Your Influencers?
We work with mid to top-tier influencers on Naver and YouTube who produce high-quality, original gaming content. Our influencer network supports games of all sizes, from indie titles to large-scale AAA releases, across genres including RPG, strategy, simulation, action, sports, racing, FPS, TPS, and mobile gaming. To maximise visibility and performance, we provide clear content guidelines that help creators deliver authentic and effective content tailored to Korean players.
How Do Gaming Influencer Tiers Work in the Korean Market?
In South Korea, gaming influencers are usually divided into three groups:
Top-tier (over 500K subscribers)
Mid-tier (100K to 500K)
Low-tier (10K to 100K)
We also work with fast-growing new creators who produce original content and deliver strong engagement for both PC and mobile games. Our network includes YouTube gaming creators and Naver influencers, including official Power Blogs and Naver’s monthly selected blogs in the Gaming category. This helps us run targeted and effective influencer campaigns across Korea’s key platforms.
What Kind of YouTube Content Do We Create?
We collaborate with Korean gaming influencers to produce high-quality, original YouTube content tailored to your game and target audience. This includes gameplay videos, reviews, first impressions, launch showcases, sponsored segments, update spotlights, guides, challenge videos, livestream highlights, and long-form commentary. Our creators cover a wide range of genres, including RPG, TPS, FPS, action, strategy, and simulation, making each video feel authentic and relevant to Korean players. All content follows our customised guidelines to maximise visibility, player engagement, and overall campaign performance in the Korean YouTube gaming space.
What Does a Naver Gaming Influencer Blog Post Look Like?
A Naver gaming influencer blog post is a detailed, well-written article that helps Korean players understand your game. It includes the influencer’s own impressions, gameplay explanations, high quality screenshots, tactics, tutorials, and any promotional information. Since the content is written in a personal and trusted voice, Korean players often rely on these Naver posts when deciding whether to download or try a new game. We also optimise each post for the best possible visibility on Naver’s search results by targeting the right audience and using strategically selected gaming keywords.
Do You Work With e-sports Influencers, Livestreamers, and Tech Reviewers?
Yes, we have experience across esports, livestreaming, and tech reviews. Our work includes PR support for esports tournaments, collaborations with Korean livestreamers for game promotions, and partnerships with tech influencers to feature gaming gear and hardware.
How Does The Collaboration Work?
We typically recommend working with 5 to 10 mid-tier Korean gaming influencers for pre-launch activation and an additional 10 to 20 creators for post-launch content to maintain reach and engagement. Most campaigns run for about six weeks, which provides enough time for content production, keyword optimisation, and steady exposure across YouTube, Naver, and other key Korean platforms. This structured approach helps deliver consistent visibility, stronger search performance, and measurable results
Read more about our gaming press & media support, and paid ad marketing services.
GAMING INFLUENCER MARKETING
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