PAID AD FOR GAMING FOR KOREA
NAVER AD CAMPAIGNS FOR GAMING
As an official partner of Naver Game, we provide end-to-end performance marketing support for PC, mobile, and console titles entering the Korean market.
Our team manages campaigns across Naver, Google, Daum Kakao, and Meta, helping your game reach players where they search, read, and make decisions.
Why Should You Consider Running Ads on Naver?
Running Naver ads is one of the most effective ways to reach Korean gamers because Naver is where Korean players naturally search, discover, and verify information about games. Naver has more than 54 million visits each month in Korea, making it the country’s most influential search and content platform for gamers.
How Korean Gamers Use Naver.
Korean players often look up a game on Naver before downloading to check reviews, guides, influencer posts, and news coverage. When your game appears at the top through Naver search ads or brand ads, you capture players at the exact moment they are deciding whether to try the game.
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What about Google?
Most Korean users rely on Naver because it combines search with blogs, game communities, news, and influencer content in one place. When players want to check if a game is popular, safe, well-reviewed, or worth downloading, they look it up on Naver first, not on Google.
Naver also indexes local content much better than Google. Korean blogs, reviews, guides, and gameplay Naver posts appear instantly and rank higher, which means players get more reliable information from local sources. This makes Naver the key entry point for raising awareness, building trust, and driving installs among Korean gamers. If your game is not visible on Naver, it is much harder for Korean players to find it, even if you run ads on Google or social channels. Naver is where the audience is.
What is the Naver Blog and Why Is It Important?
Unlike Google, Naver prioritises user generated content. Blog posts often rank higher than paid ads or official websites, which means players are more likely to see Naver Blog content first when they search for a game. For gaming companies, this makes Naver Blog the most cost effective and efficient way to engage potential and existing players. It provides a space where you can share stories, updates, guides, behind the scenes content, and community messages in a format Korean users trust. Because Blog content feels personal and local, it builds credibility and helps your game appear naturally in Naver’s search ecosystem.
When you search ‘Returnal’ in Korean (리터널) on Naver, this is the type of search result you see. You will see that Game Lounge, Naver’s new gaming community hub, appears first, followed by Naver Blog posts from influencers covering Returnal. Paid ads and the official Steam page sit much lower in the results. This shows how strongly Naver prioritises community content.
You can own your Game Lounge and control the updates, stories, and announcements you want Korean players to see. Combined with an official Naver Blog, this gives you higher content visibility and a direct platform to interact with your audience.
Naver Blog & Game Lounge Full Management
We take pride in producing high quality gaming content for the Korean market. Our team can localise your existing materials or create new content around gameplay, tactics, releases, updates, characters, behind the scenes stories, and community events. We can also run blog competitions to increase engagement.
Each month, we share a content calendar that includes the marketing keywords we plan to target. We work closely with your marketing schedule to ensure every post supports your overall objectives and delivers consistent visibility on Naver.
We will set up your blog and product content, engage with your audience, and provide a monthly performance report that outlines visibility, traffic, and key insights.
What are the paid ad solutions?
We typically recommend running paid ad campaigns close to release and shortly after launch, whether it is a main release, expansion, or major update. Naver offers several ad solutions that support different stages of your campaign. Brand ads work on exact match keywords and provide strong placement on both mobile and desktop, making them effective for titles that already have some awareness in Korea. For broader reach, keyword search ads target wider search terms, and you can also use video popup ads on key landing pages to maximise visibility.
