South Korea has introduced a new regulation requiring certain foreign game publishers to appoint a local representative. The change increases accountability and ensures overseas companies meet the same compliance standards as domestic publishers when operating in the Korean market.

Spending more on ads does not guarantee results in South Korea. Without trusted content, community engagement, and native visibility on Naver, even large marketing budgets struggle to convert.

To get published in Korean game news, focus on story first, not promotion. Pitch concise, news-worthy updates, localise properly for Korean media, and respect editorial freedom. Expect exposure rather than direct sales links, especially from major outlets. Publishers who build trust and long-term relationships with journalists see the most consistent coverage.