HOUR-B
South Korea’s leading media marketing agency for PC, mobile and console games
HOUR-B is a leading game marketing agency supporting global PC, mobile, and console game publishers in promoting their titles in South Korea through influencer partnerships, paid marketing, and press campaigns.
Based in Seoul, we are an official Naver Game partner and we work closely with major Korean gaming media such as Inven, GameAbout, Game Chosun, and This Is Game, as well as key community hubs including dcInside, Ruliweb, Naver Game Lounge, and Naver Cafés to maximise campaign visibility, reviews, and engagement.
We work with mid to top tier Korean gaming influencers across YouTube, Kakao, Chzzk, and other major platforms to drive measurable results, strong reach, and real community growth for games ranging from indie titles to AAA titles in the Korean market.
“We understand how games are discovered, talked about and bought in Korea. We can make this journey easy for you”
Official Partner of
WHY WORK WITH US
-
We are an official Naver Game Partner. Naver is South Korea’s largest search platform and a primary place where players discover new games and stay updated on gaming news. Through this partnership, our press stories and features have frequently been picked up on the Naver Game landing page within the gaming news section. While placement is always decided by the Naver editorial team, our strong track record helps your game reach a wider and highly engaged audience and builds trust and recognition on one of Korea’s most influential gaming platforms.
-
Our team brings over a decade of experience in the gaming industry, with strong relationships across Korean press, journalists, and influencers. We understand how games are launched, covered, and talked about in the Korean market, and we know what local players care about. We take pride in creating clear and engaging content that presents your game with cultural accuracy and credibility.
-
We maintain an established network of Korean gaming media and influencers built on transparency, consistency, and mutual respect. With a clear understanding of how these outlets and communities operate, we share your story in a way that feels authentic and relevant to local audiences. This helps ensure your message is delivered quickly, clearly, and directly to the channels where Korean players actively follow gaming news.
Our Services
-
At HOUR-B, we offer full-service publishing support for the Galaxy Store in Korea, covering everything from Korean localisation and Naver outreach to influencer collaborations, store-front optimisation and event-based user-re-engagement. With mobile game usage in Korea reaching 91.7%, compared to console at 26.7% and PC at 53.8%, the mobile platform offers unparalleled reach and growth potential.
-
We provide end-to-end support for Korean paid marketing, from ad account setup to creative production and performance optimisation across Naver, Daum and Kakao, Meta, TikTok, major press outlets, and key gaming forums.
-
We manage everything from gaming influencer sourcing to campaign activation and performance tracking. Our team works across all major Korean platforms, including Naver, YouTube, Daum and Kakao, Chzzk, and leading gaming forums to connect your game with creators who deliver real reach, engagement, and player growth.
-
We offer a fully managed service for Naver Blog and Naver Game Lounge, from creating official accounts to producing weekly content. This helps your game become a trusted brand on Naver and strengthens visibility on South Korea’s largest search and social portal.
-
Over the years, we have built strong relationships with Korea’s leading gaming press across major platforms. We create fully localised press packs and distribute them to key game media outlets, offering opportunities for paid partnerships, reviews, DLC update coverage, interviews, and more to maximise your game’s visibility in the Korean market.
Influencer
Marketing
We collaborate with leading game influencers across indie titles and large-scale AAA games to produce high impact creator content that supports both user acquisition and brand awareness goals. Our campaigns combine influencer marketing, KOL partnerships, gameplay review videos, sponsored features, and targeted content marketing to reach the right Korean players at scale. All deliverables follow our brand standards to ensure strong visibility, search performance, and measurable results. Our coverage includes YouTube, Naver, Kakao, and major local gaming forums where players actively discover new titles and follow game communities.
MORE VIDEOS
AOC’s New Gaming Monitor Review with Highlights of Upcoming TPS Lineups, Including Tarkov, Arc Raiders and PUBG: Black Budget
Watch a Korean gaming influencer showcase the Coffee Talk Tokyo demo and offer an early preview of the March release.
NAVER BLOG &
GAME LOUNGE
-
Naver is South Korea’s largest search engine and social platform, and it is the primary place where Koreans search, read news, research products, and discover new games. With services like Naver Search, Naver Blog, Naver Café and Game Lounge, Naver News, and Naver Game, it shapes how Korean players find information online.
For gaming publishers, Naver is essential because it is where players look for reviews, updates, guides, and community discussions before deciding what to play. A strong presence on Naver increases visibility, trust, and player interest, making it a critical channel for any PC or mobile game launch in Korea. The platform also provides powerful paid advertising options, influencer exposure, and community-building tools that help publishers reach highly engaged Korean gamers and drive user acquisition.
-
A Naver Blog is essential for visibility in Korea because Naver prioritises its own blog content at the top of search results. When Korean players search for a game, Naver Blog posts often appear before YouTube videos, official sites, or press coverage, making it one of the most powerful channels for organic reach. An official Naver Blog also builds immediate trust, since Korean users consider Naver-based content more credible and familiar than global platforms. By publishing consistent and fully localised content such as updates, guides, reviews, and announcements, you can improve search rankings, strengthen brand credibility, and create a reliable home for your game on Korea’s largest search platform.
-
A Naver Game Lounge is an official community hub on Naver where players follow a game, read updates, share feedback, and interact with other users. It appears prominently in Naver search results and is often one of the first places Korean players check when researching a title.
Managing your Game Lounge effectively is important because it gives you ownership of your game’s official presence on Korea’s largest search platform. It helps build trust with local players and ensures that all updates, announcements, and guides are accurate and consistent. A well-managed Lounge strengthens visibility, reduces misinformation, and supports a stronger community and content strategy for the Korean market.
-
We provide full management of your Naver Blog and Naver Game Lounge to maximise visibility on Korea’s largest search platform. From creating official accounts to producing high quality, localised gaming content, we help your game reach a wider Korean audience and strengthen long term community engagement. Our team handles weekly content publishing, updates, and announcements, while managing comments and player interactions to build an active community. All activity is optimised for Naver SEO to improve search rankings and discoverability, and we provide regular performance reports covering traffic, reach, keyword trends, and community growth across both platforms.