South Korea’s new regulation for foreign game companies, explained
South Korea has recently introduced a new regulation affecting foreign game companies operating in the local market. Under this change, certain overseas publishers are now required to appoint a local representative in Korea.
What changed
Previously, many overseas game companies operated in Korea without a formal local presence. Under the new regulation, foreign game services that reach a defined level of users or revenue in Korea must designate a domestic representative.
This representative acts as the official point of contact for Korean regulators and is responsible for compliance-related matters.
When Did It Take Effect
The regulation came into force on 23rd October 2025 From this date onward, foreign game companies that meet the user or revenue threshold must comply with the new requirement to appoint a domestic representative.
Who this applies to
The regulation targets foreign game companies with meaningful activity in Korea. This typically includes games with a large Korean player base or significant revenue generated from Korean users.
100,000 or more Korean users, typically measured as monthly active users (MAU), or
₩1 billion KRW (approximately USD 750,000) or more in annual revenue generated from Korean users
Smaller indie titles may not be affected immediately, but growing games should monitor their exposure closely.
Why Korea introduced this rule
The goal is to ensure that foreign companies follow the same standards as domestic publishers. This includes player protection, transparency, and compliance with game-related regulations such as rating requirements and disclosure rules.
In short, Korea wants accountability inside the country, not overseas.
What this means for foreign publishers
If your game falls under the new criteria, you will need:
A locally appointed representative in Korea
A clear compliance process for Korean regulations
A reliable local contact for regulatory and user-related matters
Ignoring this requirement can lead to penalties or service restrictions.
How to prepare
Foreign publishers should review their Korean user numbers, revenue exposure, and compliance readiness. Even if the rule does not apply today, planning ahead is strongly recommended.
How we can help
At HOUR-B, we support foreign game publishers navigating the Korean market beyond marketing. We can assist with local operational support, regulatory coordination, localisation, and acting as a bridge between overseas teams and the Korean ecosystem.
Korea remains one of the world’s most important gaming markets, but it now requires stronger local responsibility. Being prepared early protects both your business and your players.
Contact us for more information
Image credit: Maple Story
