HOW TO GET YOUR STORY PUBLISHED IN KOREAN GAME NEWS

This bite-size guide will take you through the steps to have your story published in Korean game news publications.

Step 1: Capture their interest.

If you've already read our blog on Naver, you'll know that Naver is a dominant search and social engine in South Korea. Most members of the press use Naver or work emails. If you attach a large media pack, chances are your email will never be delivered. Keep your media pack ready but hold off on sending it until they request the full package. You can then send it via Dropbox or WeTransfer (Dropbox is preferred). In your introductory email, discuss your game release or update, accompanied by captivating images, GIFs, or screenshots of gameplay. If you manage to intrigue them, you're well on your way to getting your story published.

Step 2: Publish-ready media pack

By the time your media pack is ready, timing becomes absolutely everything. Most publications plan their stories weeks in advance, but there are often last-minute spaces you can target. Ensure your media pack is fully localised and includes high-resolution images. Depending on the stage of your game development, you may want to provide a few keys to help with content planning. In that case, reach out directly to Korean game editors specialising in your game genre to save time. Emails sent to the generic press desk often get lost, which is why working with a local PR agency can be helpful in collaborating directly with game reviewers and writers.

Step 3: Exposure versus Sales.

When working with newspapers, especially on review features, you can expect strong exposure. However, direct URLs that drive sales are often not included. Traditional outlets tend to avoid third-party links, as they prefer to keep readers within their own platforms.

When an editor agrees to review or feature your game, it is important to give them full editorial freedom. If you try to dictate the tone or request too many specific mentions, they may choose not to proceed with the story.

The key is to build long-term relationships with trusted journalists. Smaller publications are often more flexible and may agree to include a direct URL, but credibility and trust should always come before short-term conversion.

do you need help with press release distribution? Contact our sister website koreangamepress for more information.

Image credit: Coffee Talk Tokyo