Hour-B partnered with a Korean creator to produce a comprehensive lore video summarising Warframe's story leading up to its first quest, Awakening. While lore content is typically considered a niche format, the video generated exceptional engagement, reaching over 13K views within the first two days and receiving overwhelmingly positive feedback from both long-time players and newcomers interested in the game's universe.
A Korean gaming creator known for covering titles such as Crimson Desert and VALORANT spent over four hours playing Warframe for the first time. His gameplay and VOD received overwhelmingly positive feedback from both veteran players and newcomers, thanks to his fast learning curve, impressive gameplay skills, and authentic first impressions.
Hour-B manages the official Warframe Korea YouTube channel, producing localized and exclusive content tailored specifically for the Korean community. One of the channel's most successful community initiatives was the first Korean Developer Q&A, which generated 5.3K views and 120 comments, earned overwhelmingly positive feedback from players, and was even picked up by Korean gaming media.
Designed to introduce Warframe from the perspective of a first-time player, this 6-minute gameplay video highlights the opening tutorial, early progression, and core gameplay mechanics. The creator shares genuine first impressions, a concise review, and practical tips to help new players get started with confidence. The content generated 14K views, making it an effective introduction for audiences discovering Warframe for the first time.
Warframe was featured in a Popular Steam Games segment during Steam Sale 2026, highlighting the title as one of Steam's leading free-to-play games. The content combined authentic gameplay footage with a concise review, introducing the game's core mechanics and unique features to players browsing the Steam Sale. The video generated 9K views on the day of release, helping increase awareness during one of Steam's biggest promotional events.
To reach potential new players during the Steam Sale, we partnered with a creator experiencing Warframe for the very first time. By focusing on authentic gameplay and honest reactions rather than scripted promotion, the campaign generated 44K+ views and strong community engagement.
