HOUR-B
Video Game & Console Game Marketing Agency for South Korea & Japan
Based in Seoul, HOUR-B is South Korea’s leading video and mobile game marketing agency, specialising in influencer collaborations and localisation. We help global publishers connect with Korean players through authentic engagement and culturally tailored strategies.
We work with AAA and indie developers to build a strong presence across Korea and Japan, partnering with top creators on Naver, YouTube, Kakao, Chzzk, NicoNico, and X (Twitter Japan) to ensure maximum reach and impact.
Through data-driven performance marketing, we deliver measurable results while amplifying visibility and community engagement across the region’s most active gaming platforms.
As we continue to expand into Japan, HOUR-B brings its proven expertise in influencer marketing, content strategy, and localisation to help global developers connect with Japanese players through meaningful, story-driven campaigns.
WHY WORK WITH US
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Proudly endorsed by Naver, South Korea's largest search portal, our gaming content has been handpicked by Naver Game news editors and run on their page free of charge, attracting over a million new visitors to our clients' websites. Great content speaks itself and it doesn't have to cost fortune, and we are here to show you how.
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HOUR-B was founded with a clear mission: to help great games find their audience in South Korea’s highly competitive PC and mobile markets. Every campaign we deliver is strategically planned, data-driven, and tailored to resonate with players. By handpicking collaborators and crafting authentic stories around your game, we ensure meaningful connections with real gamers. We speak the language of players, understand the culture, and turn that insight into marketing campaigns that drive results.
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We’ve teamed up with local schools and some of Korea’s most influential gaming voices, giving us a unique ability to connect with players where they are most active. From in-depth game reviews that build credibility to large-scale influencer activations across both mobile and PC titles, we provide end-to-end support tailored to your goals. Whether it’s launching a new release, sustaining community interest, or driving measurable engagement, our team manages every stage of the process—ensuring your game not only reaches Korean players but resonates with them.
Influencer
Activation
We collaborate with a wide range of game influencers specialising in RPGs, TPS, FPS, and indie games, producing high-quality promotional and review videos and blog posts. All of our content is produced according to our brand guidelines to ensure optimal visibility and performance. We produce content on Youtube, Twitch, Naver, Kakao TV and local news game platforms.
MORE VIDEOS HERE
Post release influencer game review on Sony’s Ratchet and Clank Rift Apart in 2023
Post release review on co-op FPS tactical shooter game, Six Days in Fallujah Steam early access 2023. We teamed up with four FPS game influencers to test and review the game.
HOUR-B NEWSLETTER
South Korea is one of the world’s biggest and most influential gaming markets, generating over $9.5 billion in 2024—about 3% of global gaming revenue. It’s also the birthplace of esports, with a culture where competitive gaming is a national phenomenon and players are as celebrated as athletes. With a passionate community that lives and breathes both PC and mobile games, Korea is the ideal place to launch, grow, and gain global momentum.
At HOUR-B, we work with publishers of every size—from AAA blockbusters to indie games—helping them succeed in Korea through influencer activation and performance-driven campaigns that deliver measurable results.
To stay ahead of the latest gaming and esports trends shaping the market, explore our blog and be sure to subscribe to our newsletter for insights delivered straight to your inbox.